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The articles on this page MAY be reproduced in e-zines provided they are reprinted in their entirety, including all embedded links and the short author bio that is included at the bottom of each article. Copyright for all articles remains the property of Julian Franklin Productions, Inc.
 
 


We hope you enjoy this sampling of some of the work we have produced. The content changes from time to time. For regular updates and fresh content, be sure to subscribe to our free monthly e-newsletter. Select the article by clicking on the title.

 Establishing Your Prices: Part 1
One of the more popular articles Julian has written. It was originally created for a trade journal for professional magicians but has been reprinted (in print and on-line) dozens of times. Part 1 covers Pricing Policies (the strategy of pricing) while Part 2 covers Pricing Methods (the tactical applications).


 Establishing Your Prices: Part 2
One of the more popular articles Julian has written. It was originally created for a trade journal for professional magicians but has been reprinted (in print and on-line) dozens of times. Part 1 covers Pricing Policies (the strategy of pricing) while Part 2 covers Pricing Methods (the tactical applications).


What I Learned at the Grocery Store
Can a simple trip to the grocery store provide profound marketing insights? It can if you take the time to open your eyes and ears and pay attention to what is pulling you and pushing you through the store.


More Lessons from the Grocery Store
This is a continuation of the "business lessons" I learned while grocery shopping. The first part of this article ran in a national publication, but this supplement has only been available on the web site.


 There's Nothing New in Marketing?
As a Behavioral Economist and Psychological Marketer, I frequently encounter resistance to the cutting edge nature of my work. There is the often-batted-around notion that there is nothing new in marketing. "Study the classics," the purists yell, "and you have all you need."

While I do study the classics and hold dear to established truths and proven principles, this article exposes some of the reasons why I don't run my businesses based solely on the work of decades past.


 How to Get Great Testimonials
Powerful, positive testimonials about your product and service can be the difference between getting the sale or not. Learn how to ensure that your customers and clients not only provide these great marketing tools for you, but also how to ensure that you get the best comments possible.


Living the 80/20 Rule
When speaking to groups about developing Explosive Productivity in their lives and in their businesses, it is impossible not to discuss what has become known as the 80/20 rule. While there is a lot of misconception about the Pareto Principle, it is valuable to understand how this idea can revolutionize your life.


Sincerity
Bob Hope once said, "The secret to success is sincerity. If you can fake that, you've got it made!"

This article takes a humorous, but insightful look at the psychologically persuasive powers of dealing with people in a sincere way.


2007 Workshop Review
From time to time I host intensive public seminars that last from one to four days on a range of topics. In 2007 I held a conference for a group of professional magicians who paid $2,500 each to attend the three-and-a-half-day event. This is an article that was written by one of the attendees for one of the trade magazines for children's entertainers.

Due to copyright arrangements with the author of this article and the original publisher of the magazine, this article is NOT available to reuse in any forum or format. You are however, welcome to read it! You can also find out more about what happened at this seminar by visiting our product catalog.

 The Five Customer Behaviors
There are five behaviors that every business owner should strive to foster among customers and prospects. One or two will keep your doors open and money in the bank. Learn and develop three or four and your company will lead the field. If you can master all five, you will leave a legacy for your children and grandchildren.

This is an e-book, not just an article. You will be asked to provide your e-mail address in order to get the entire PDF. But feel free to read the first part of the e-book with no obligation.

 The JulianSpeaks.com Blog
Updated regularly for the past several years. Check out current as well as past entries and feel free to comment on anything you like. We warmly welcome you into our discussions! Bookmark the site. It's:   www.JulianSpeaks.com/blog

Articles on the blog are NOT open for reprint, but you are welcome to write about them, blog about them (with trackbacks and/or links) and to request reprint rights. We almost always grant them when you ask!



These articles above (unless specifically stated) are available for reprint on-line provided that the article is reproduced in full including all embedded links and the short author bio that is included at the end of each article. For re-print rights in print publications, please contact our offices. We almost always grant free re-print rights when they are properly requested.

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