Audio Program Descriptions
Dream Mapping
Design the life you want and then cause it to come to fruition. This audio CD takes you step by step through the goal setting process, including a variety of fun alternatives to traditional written goal setting. If you don't have a tangible set of goals you are living your life by chance. If that isn't working the way you would like, try this one, simple step that ALL highly successful and effective people swear by.
CD format $15 (43 minutes)
$15.00 Business of Magic, Year 1
16 tracks, all read by the author on improving and growing your service business. Topics include: Cultivating Your Best Clients, Getting Results, How to Get Great Testimonials, Regular Windfalls, The Value of Time Management, Buyer's Remorse, Express Yourself, and much more! Taken from the hugely successful monthly column in The Linking Ring.
CD format $15 (1 hour, 16 minutes)
$15.00Business of Magic, Year 2
Another successful year's worth of articles taken from the hugely successful monthly column in The Linking Ring, all read by the author. Includes: Making a Fortune from Good Fortune, Making a Dream Book, My Rolling University, Establishing Your Price (part 1 and 2), Negotiating is NOT Price Concessions!, Difference Between Net and Gross, The Power of Momentum, Creating Systems for Success, a bonus track on Sincerity and much more.
CD format $15 (1 hour, 20 minutes)
$15.00Business of Magic, Year 3
Another successful year's worth of articles taken from the hugely successful monthly column in The Linking Ring, all read by the author. Includes: Making a Fortune from Good Fortune, Making a Dream Book, My Rolling University, Establishing Your Price (part 1 and 2), Negotiating is NOT Price Concessions!, Difference Between Net and Gross, The Power of Momentum, Creating Systems for Success, a bonus track on Sincerity and much more.
CD format $15 (1 hour, 20 minutes)
$15.00Business of Magic, Year 4
Another successful year's worth of articles taken from the hugely successful monthly column in The Linking Ring, all read by the author. Includes: Feedback, Doing Free Magic Shows (part 1), Doing Free Magic Shows (part 2), Elevator Speeches, Lost Sales, Four Types of Customers and How to Sell to Each of Them, Feel / Felt / Found, The Other 95%, Effectiveness vs. Efficiency, A New Way to Look at Trade Shows, Action Item Payout Matrix, Repeats / Referrals / Referrences / Leads : An Introduction to Spin-Off Business.
CD format $15 (1 hour, 20 minutes)
$15.00Business of Magic, Year 5
Another successful year's worth of articles taken from the hugely successful monthly column in The Linking Ring, all read by the author. Includes: Strategic Planning; Pigeon Holes; What I Learned at the Grocery Store; Another Five Lessons from the Grocery Store (bonus article); 20 Year Reunion; Amatuers Wait for Inspiration; 4 Scissors and 3 Staplers; Bredth or Depth; How do People Feel?; Monkey Traps; A Curious Correlation; What's Your Story; What I Learned Playing Paintball.
CD format $15 (1 hour, 20 minutes)
$15.00Giving Clients What They REALLY Want
Recorded live at KIDabra 2004, this lecture was touted by some senior staff members as being the best lecture ever presented in the 13 year history of the convention. A lot of valuable information was crammed into the 60 minute lecture addressing areas such as: birthday party parents, public libraries, elementary schools, middle schools, high schools, and restaurants. Plus, learn the top six mistakes your competitors are making and be sure you aren't making the same mistakes! Includes a free, 3 page set of "follow-along" lecture notes.
CD format $25 (60 minutes) includes 3 pg. lecture notes
$25.00Stimulating Word of Mouth Marketing Lecture
This lecture was the opening lecture of KIDabra marketing day in 2005. Participants paid $99 to attend marketing day, but you can relive it over and over on CD for a fraction of that cost. In this amazing lecture, Julian gives a ton of real-world tactics that drive, and actually control the word of mouth message and transmission process. You learn the difference between Strategic Planning and Tactical Planning and why it is critical to understand and apply that knowledge.
CD format $25 (1 hour, 5 minutes)
$25.00 Behavior Management Lecture
This lecture was given at the 2005 KIDabra convention. You learn some of the simple methods of directing the behavior of children. From the four types of prompting with specific, real-world examples of each, to establishing expectations and how to lay down rules for maximum effectiveness. If you work with children, this information is priceless.
CD format $20 (42 minutes)
$20.00"What is Educational Significance?" Lecture
This lecture was given at the 2006 KIDabra convention with additional tracks added in the studio to completely fill the CD with specific, simple, tactical ideas for improving the value of the educational and motivational programs you deliver. If you are, or asprire to become a library show performer, a school show performer, or a gospel performer, or if you ever use magic as a motivational tool (such as in trade shows or motivational speaking) then you simply MUST have this information. This is an introduction to the material in the more complete program "Developing Educationally Significant Programs".
CD format $25, includes hand-outs (42 minutes)
$25.00Explosive Productivity Lecture
This lecture was given in November of 2008 at the very first "Eric Paul Super Conference". One of the very last lectures of the event, this talk was developed to help everyone get the most out of all the amazing information delivered at the conference. Why is there so often a disconnect between goal SETTING and goal GETTING? If you've ever had a goal on your radar for more than a few years but just can't seem to grab it; if you've ever bought a program or system but didn't implement it; if you've ever started an exercize program but quit; if you've ever done something that seemed to take your farther from your goals rather than closer and not understood why -- this talk will not only fill you in on WHY these things happen, but will detail specific steps to correct things in the future.
$25.00 Eric Paul Interviews Julian Franklin
In this interview, recorded in the Spring of 2008, Eric and Julian talk at length about the importance of finding a niche. The conversation goes into depth about how to find a niche and then exactly how to position yourself to capitalize on that niche. The entire conversation stems from the initial question about creating a Unique Selling Proposition, or USP. If you've ever wondered about your own USP or contemplated how or why to create one, this interview will make the process quite understandable.
$20.00Jack Turk Interviews Julian Franklin
Recorded in the summer of 2008, Jack and Julian discuss the ins and outs of word of mouth marketing. Marketers have long contended that Word of Mouth (WOM) is the best advertising that you can't buy. But there are way to affect the behavior of your customers and clients in a way that you CAN stimulate WOM and in many cases you can actually CONTROL the WOM message. Because you are dealing with psychological principles, there are important subtleties, but once you understand how to craft the right message and deliver it in the right way within the right context, your advertising expenses will drop while your sales steadily climb.
$20.00