Marketing for Entrepreneurs and Small Business Owners

“Burn The Thoughts, Beliefs and Attitudes of the Happiest, Most Effective People Into Your Mind and You Will Feel How They Feel, Do What They Do and Get The Same Results They Get!”

Two weeks ago I told you about a product that has changed my life and many of you have decided to take a step in investigating what might be the transformative missing link in your own success.

Whether you are working on health and fitness goals, financial goals, relationship goals, productivity goals or all of these, I am confident that you will find a solution in the next 90 seconds.

First, a promise.

I promise that you have never seen ANYTHING like what you are now going to learn about. These Accelerated Success Conditioning Programs are a radical enhancement to traditional self-help.

These programs are not “how-to” lecture based advice. They make “how-to” information and self-help advice work better.

These programs don’t attempt to teach you WHAT to do. You may know what to do already - but can’t get yourself to do it. Anybody have books on their shelf filled with good advice that hasn’t yet been implemented?

They don’t explain how to get motivated… that wouldn’t last.

And they can’t show you how to eat, how to get more done, how to be more persuasive or how to feel happy or get rid of fears. Those are habits that can’t be acquired through lecture. These Accelerated Success Conditioning Programs are thought and behavior modification Programs, and as a behavior modification expert with two decades of experience in the field, I can tell you that the science is sound and I can attest that the product works. I own ALL of the systems and use them because they are so easy to implement.

So unlike mere advice or information, they literally alter your unsupportive thoughts, beliefs, attitudes and emotional habits you’ve developed over a lifetime to be more like the people who get the results that you want to get.

Imagine being able to:

• Hit your ideal weight and stay there forever without feeling
     miserable

• Exercise like a maniac and LOVE it

• Be free of depression no matter how severe or how long
     you’ve suffered

• Explode your personal sales and fall in love with prospecting

• Get rid of your panic attacks and stop obsessive behaviors

• Live every single day with passion and purpose no matter
     what your age

• Have more money than you could ever need

• Quit bad habits for good - and not miss them one little bit

• Become a goal achieving machine

• Feel great about who you are, happy to be you

Until now there has been no simple, easy and fast way to permanently change the little voice inside your head, to change how you think, to let go of your past, to release unsupportive emotions.

• No “how-to” book will insert the motivation to get up
     after you keep falling down

• No lecture or seminar can implant unstoppable
     determination to do whatever it takes to succeed.

• No punishment you could endure would guarantee that
     you’ll stop doing what you’ve done most of your life.

• No exercise equipment can force you to take the time
     to use it. 

• No patch, powder or pill can alter your behaviors. All
     they can do is suck your bank account dry and leave
     you no more able to succeed on your own than you
     were before you got hooked on them.
 
Until now, there has been no way to predictably eliminate the mental patterns that make fear jump up and stop you and install all the qualities it takes to make a dream life.

But now there is…

Check out this affiliate link to what I believe is one of the most powerful and definitely one of the least expensive methods to reprogram your brain that I’ve ever found.

Simple, inexpensive, and powerfully effective: This deserves your investigation.

Think Right Now or if you are curious, you can go see my own results from using one of the systems by visiting www.JulianSpeaks.com/bragging but be warned, there is a photo of me without a shirt on so view it at your own discretion.

Julian Fitness, Getting Things Done, Goal Setting, Success

I’m lazy.

No one believes me, but the reality is that I am really lazy and get a lot done because I’m a believer in systems. I like to set things up and let them run on auto pilot for as long as possible.

I’ve got more than 35 little “businesses” that I run, most of them secret, and most of them involve absolutely NO EFFORT on my part. Today I’m going to share with you ONE of those secret little businesses with you.

For sure, you have to accept that none of these little guys are making me five or six figures annually, but I promise you that they aren’t taking up ANY of my time, so even if I only make a few thousand dollars, or even a couple of hundred bucks every year, it’s all gravy.

So here’s the super simple business I’m sharing with you today:

I don’t know much about computers, but I have a lot of geek friends who don’t know much about business. We talk, they share their geeky ideas, and then I figure out how to make money with them. All of us end up better off.

CASE IN POINT: When you visit a web page that has been removed, altered, renamed, misnamed, or you just did a typo while entering the URL, you get a very common error message.

Try this: go to http://en.wikipedia.org/wiki/Fksldfkj and you will see a typical error page.

Now go to your own domain name and enter a non-existent URL (ex: www.YourDomainName.com/blah-blah-blah )

They look rather similar, right? You’ve probably seen these error pages before, but you probably didn’t know that you have control over the error pages that show up on your own domains.

Not sure? Visit a fictitious page on any of my sites. (ex: http://JulianSpeaks.com/blah )

Pretty cool, huh?

Now, here’s where it gets cooler. I’ve put together a short, step-by-step description of exactly how to create your OWN 404 Error pages that you can use to keep people on your site, AND to sell whatever you think they might want.

This is what I normally sell on my own error pages (as you can see when you attempt to visit a fictitious page or a broken link on my site), and it has a normal retail price of $27.77 but for this week I’m slashing the price by $20 so you can have it all for just $7.77.

Because it is an instant PDF download you pay no shipping charges, so when I say $7.77 that’s exactly what I mean. That’s crazy cheap!

But here’s where it gets even better. I like things to be automated. This particular business of mine is completely automated. I don’t have to actually send you anything. Instead it is all powered by The Amazing System (an integrated shopping cart, database, digital product delivery system, broadcast email system, and autoresponder system). That’s why I can offer this so cheap. I don’t do any work.

(FYI: Even this email and a matching blog entry were both written weeks ago and scheduled to go out while I am currently in front of an audience).

I’d like to expand my automated business and help YOU join me on this particular model that involves no work and no marketing on your part. So, if you purchase the system and decide you’d like to re-sell it to people on your own site who stumble across YOUR error pages, I will set you up as an affiliate and waive all affiliate set up charges.

You start an online business in which you do NOTHING and it costs you NOTHING to run or maintain. All you have to do is set up your own error pages which is something you should do anyway and I teach you exactly how to do it for less than you will spend on coffee today.

Imagine having a sustainable business that will work for you forever knowing that you spent less than $8 to get it all going.

To get started just visit any fictitious page you can imagine on any of my web sites and then purchase the product for a 72% discount. The instructions for becoming an affiliate are included in the INSTANT pdf download.

Your automated business could be up and running before your next meal!

http://JulianSpeaks.com/dkweo460f346jv8kg4edc

(or any other string of random letters after the “/”)

Julian Uncategorized

I’ve often pointed out the relationship between a person’s financial success and their level of fitness. I’m not the only behavior change expert who recognizes the correlation. Countless success gurus have pointed out the direct correlation between physical fitness and “fiscal fitness”. The more a person is worth financially, the more likely they are to be healthy and fit.

As a behavior change specialist I find it fascinating to discover the myriad reasons people either take action or avoid taking action. One of the most powerful discoveries in human behavior (and it probably won’t shock any of you) is that we often do things that are NOT in our best interest and we repeat these patterns for no recognizable reason.

A few years ago I realized that I had gotten almost 50 pounds overweight and my cardio vascular endurance had plummeted. I was determined to get back into shape but just couldn’t seem to find the time (sound familiar?)

But something quite simple changed in my life and within a few months I had lost ALL the weight and was in the best shape of my life. That was more than three years ago and any of you who have seen the before and after pictures or who have known me for that length of time can attest to the recognizable differences in my physique.

Those differences are still here. I’ve kept the weight off and in fact have gotten in even better shape over the last year and will continue to get stronger, faster, and leaner as I continue to age. These differences are irrefutable and obvious when you see me or see pictures of me.

What you CAN’T see are the other, more meaningful changes that have taken place. Because my endurance is up it is easier for me to get more work done in less time. I feel stronger and more confident. My relationship with my wife has gotten much better. Because I am more efficient in the things I do, I actually have more free time and have taken up a few new hobbies including geocaching which is like a world-wide, 24/7 Easter egg hunt that often involves some pretty serious hiking.

So what was the little something that happened to me three and a half years ago? When researching human behavior modification techniques, I came across what I believe is one of the most powerful tools for a person to be able to literally hypnotize themselves into becoming exactly who they would like to become.

The CD system is really quite simple and it is NOT subliminal programming. Rather it is based on proven scientific principles that have definitely worked in my own life.

If you are interested in losing weight, developing higher self-esteem, getting more organized, becoming a better leader, controlling your smoking habit, setting and reaching your goals, or any of the other patterns that ThinkRightNow has available, I encourage you to visit their site through the affiliate link below and at least investigate what has clearly worked for me and many others.

If you purchase 3 systems, you get a fourth system tossed in and each system is less than $35.

If you’ve been thinking about doing something to regain the health you deserve but you’ve been putting it off because it would be too difficult or you don’t know where to start…Then I recommend you add the “End Procrastination” system to your cart 

Check out ThinkRightNow and see if you are willing to put them up to their 6 month money back guarantee.

You have nothing to lose but unwanted weight and bad habits!

Julian Fitness, Getting Things Done, Goal Setting, Success

Last week I got back from a five day mastermind session with a few of my very intelligent friends. We spent the week in Dallas, Texas where we rented an executive suite and stayed up until 3am every night, which was quite different for me since I normally rise at 4:30 am.

We had several very serious discussions on trends we saw over the past twelve months and how we might be able to capitalize on them. Over the next few weeks I’ll be sharing some of what we discussed and discovered, so stay tuned for those emails.

But in addition to conceptual and the strategic planning that went on, we also took time to engage in the tactical. We spent time each day in the gym working out. We spent time on the computer implementing ideas to test our new theories including some new Amazing System Autoresponder campaigns, some new Google Adwords campaigns, and a few other actions that we agreed would remain exclusive to our group.

But there is a reason I’m sharing this with you.

We scheduled our mastermind session in Dallas to coincide with a marketing conference that overlapped our group session by 3 days. During that time it became clear that success falls on a continuum. At one end, inability to pay bills and at the other end complete financial freedom and everything in between…well, in between!

When looking for the commonalities we were hoping for something revealing. Smart people at one end, dumb people at the other end. But that was not true. Friendly at one end, rude at the other? Not particularly true. But across the board we noticed that implementation seemed to be a distinguishing factor.

Smart, nice people who failed to take action were overshadowed by dumb, ugly, rude people who consistantly implemented the tactics that supported their goals.

What lingering ideas have you been thinking about but have failed to act on? Choose THREE of them (no more) and work on them until they are fully functioning. You’d be surprised what you can do with just a few working tactics.

Julian Getting Things Done, Success

Okay, watch this video closely. There are some funny things to catch. The opening scenes of us working out were filmed at the END of our workout, so you get to see me struggle to lift 25 pound dumbells as my arms were totally exhausted.

You also get to see “Mr Disney” himself, Brad Ross as he totally flubs his lines. If you know “One Take Brad” you will find this as shocking as seeing me unable to lift 25 pounds.

Julian Marketing, Success, Video

Here’s a video clip from a talk I delivered November 2009 to a group of professional performers (magicians, speakers, entertainers, etc.).

Julian Down Economy, Embracing Fear, Goal Setting, Success, Video

For some reason I never seem to get my taxes done early. I get them done and I get them done on time, but I never seem to do them early.

It seems easy enough. I have it all on the computer. I just select “Tax Report” and print. Then I give it to my accountant. It’s easy. But I never do it until the deadline approaches.

Most people are this way. Deadlines prompt us to avoid postponing the things we need to get done. Life if full of actions to take, opportunities to capitalize on, and things begging for our attention. We have to prioritize and one of the ways we do that is to deal with the most urgent things first.

Deadlines and expiration dates create urgency. I’ve even imposed artificial deadlines for myself in an effort to keep myself motivated on a task, but I’ve found that legitimate deadlines are far more effective.

For example, I’m helping to coordinate an amazing event this fall where superstar speaker Garrison Wynn will be revealing how he earns seven figures every year as a professional speaker and how he has helped lots of regular men and women to do the same thing. The event is going to be lots of fun and will obviously change some lives. We’ve already sold far more seats than we expected for an even this far out but I’ve also had dozens of people call me to tell me they were coming, but they still haven’t registered.

Well, guess what? There is a deadline approaching! It was scheduled for today but I realized this is the week of spring break, so I pushed back as far as I could, but this is a legitimate deadline, not something I have control over.

You will still be able to register after this week, so don’t panic if you miss this deadline, but by registering now you can pay out over six equal monthly installments which makes it quite affordable. After this week we are less than six months from the event and so we obviously can’t offer the six month pay option, but you’ll still be able to attend until all the seats are sold.

As we get closer there will be other deadlines and when they approach I expect that it will prompt more people to take action. Some people feel like deadlines are a form of manipulation, but our purpose in life is to accomplish our goals, whatever goals you have set for yourself. If you find ways to inspire yourself or can be around others who keep you motivated to achieve more, there is nothing wrong with this.

You can use deadlines in your own business if you think about it. Coupons usually have expiation dates just to keep people from putting things off. The idea is to push yourself (or your customers) to take action.

Don’t allow yourself to put off things that you know are going to benefit you. If you are interested in learning how the speaking business works and how you can join in on making a good living doing something you love and making a real difference in the lives of your audiences, check out http://TheRealTruthAboutSpeaking.com

Next week we will be posting a list of some of the bonuses we have lined up for everyone who attends including some amazing assessment tools to help you discover the hidden talents and insights you currently posses that others are willing to pay big dollars to hear you share. And every one of you has these insights.

Visit http://TheRealTruthAboutSpeaking.com right now to learn more.

Julian Getting Things Done, Goal Setting, Marketing, productivity

How often do you hear someone talk about “reinventing themselves”? That seems to be such a common phrase as to almost be considered cliché, but the fact is that in this fast-paced, constantly-shifting world we live in, where the internet and communications technology has sped things up to incredible levels, the need to constantly innovate and reinvent oneself has become one of the more valuable skills you can develop.

So, I thought I would share the pattern that I’ve seen among people who consistently and successfully reinvent themselves, their careers, and their companies. It seems that these shifts in direction seem to fall into one of four basic categories, which I have labeled: Complete Redesign, Lateral Reinvention, Vertical Ascension, and Experience Integration.

By understanding these patterns you should be able to better understand the process and exactly how you can use it to continually grow and improve your market position, no matter how big or small your current business model. At the end I’ll share with you how I’ve used these ideas to create http://therealtruthaboutspeaking.com and what it might mean for you if you choose to reinvent yourself as a high-paid speaker.

Complete Redesign is easily recognized in the recent college grad who is moving from student to either employee or entrepreneur. However others frequently find themselves in a position of complete redesign. The internet can quickly change entire industries. Travel agents used to exist in retail locations all over the place but their entire existence was redesigned for them when information became readily available to anyone with an internet connection.

As industries shift, as employees are laid off, as laws are enacted, many people find themselves in a position where they are forced to completely redesign who they are and what they contribute if they hope to stay competitive.

This is a tough position, but for many it can be very liberating to start with a completely blank canvas upon which to paint your vision of who you are and where you are going.

Lateral Reinvention is a more common method of reinvention that involves a shift from one aspect of what you currently do into an other, similar aspect of the same thing. When Mark Walberg went from rap singer “Marky Mark” into being a serious actor it might have seemed like a complete reinvention, but Walberg contends that entertainment is entertainment. Will Smith followed a similar path and seems to agree as do many of the stand up comedians who have successfully moved into acting.

Other examples of lateral reinvention include actors who become directors (Jodi Foster, Clint Eastwood, Ron Howard, etc), magicians who become high paid professional speakers (Giovanni, Shep Hyken, etc), and employees who (usually after getting laid off) become high-paid consultants to the same companies that used to employ them.

Vertical Ascension is the most difficult to recognize, but the most widely celebrated. The reason it is difficult to recognize is because it is an upward climb within the same field and so there is always the skeptic who contends it is not reinvention at all.

Madonna has done a fabulous job of staying relevant over her 30+ year career by constantly reinventing who she is and what she does, but all within the framework of being an edgy vocalist. Similarly, Steven Jobs has been able to consistently push Apple as an innovator of technology though the technology is constantly shifting and expanding.

Experience Integration is simply blending two or more previous fields of experience into a new endeavor. For years I worked as a teacher and all my life I’ve been a magician so it seems obvious (in retrospect at least) that I would be successful creating entertaining school assembly programs. In fact, the company I created in 2002 offering educational assembly programs has been my most successful endeavor to date just by strategically melding these two fields of experience.

What method are you going to use to create a leap to the next level in your personal and professional development? If you aren’t yet sure, I suggest you consider joining us this August in Houston for a life-changing event.

Garrison Wynn, one of the country’s top speakers is holding a very limited, small-group event sharing the real truth about the speaking business and what it takes to make sure you are able to earn the high fees you are worth. Whether you’ve been speaking for years or aren’t yet sure what you will be speaking on, Garrison will help you pinpoint your unique skill and experiences and then show you exactly how to exploit them for maximum pay-off.

All the details can be found at:

www.TheRealTruthAboutSpeaking.com

Julian Uncategorized

I was at a party recently and bumped into Daniel Garcia, a long-time friend of mine. He was demonstrating something quite impressive to a group of fans and they asked him “How do get to be that good”. In his usual modest way he said, “You just do it. You just do it over and over”.

And it’s true. In the ten plus years that I’ve known Daniel I have never seen him without a deck of cards in his hand or in his back pocket. Daniel is amazingly disciplined in his approach to magic. Of course he loves what he does and that probably makes it easier. But I knew Daniel when his hands got burned.

If you ever get the chance to talk to Daniel, ask him about this. You can still see the scars on his hands. The scabs were so thick he couldn’t bend his fingers and when the skin finally grew back it was so tight and stretched over his fingers that his doctors told him he would not be able to manipulate cards again.

But Daniel practiced anyway. He practiced because he loves magic. But he practiced past that. He practiced when it was boring and he practiced even when it was painful. He practiced when every coin palm stretched the skin on his fingers to the point of pain. He practiced when holding a deck of cards caused him to wince. He practiced when he wanted to, and he practiced when he DIDN’T want to. He practiced with discipline.

You just do it. You just do it over and over.

I work out because I’ve discovered this is what disciplined people do. I’ve also discovered that disciplined people have other character traits that rise from their discipline. They tend to be wealthier, healthier, and have more manageable lives.

This is not just a guess on my part. Thomas Stanly (author of “The Millionaire Next Door“) found a similar correlation that he describes in another of his books, “The Millionaire Mind“. Stanley writes “The majority of millionaires exercise regularly…those with net worths of $10 million or more had the highest incidence of regular exercise.” He goes on to speculate why this might be true but admits that whatever the reason for this correlation, he had met “very few self-made millionaires who are lethargic or even noticeably overweight”.

So there is a correlation between fitness and wealth, but I don’t think that fitness causes wealth or that being wealthy makes you more likely to work out. Instead, I believe that both of these traits are the result of discipline. Disciplined people love cheesecake just as much as everyone else, but they control their behavior in the face of temptation. Disciplined people love the comfort of a warm bed just as much as everyone else, but they choose to leave the comfort and travel to the gym or the track. Disciplined people have things they want to buy and own just like everyone else, but they limit their spending to less than they earn and they invest a pre-determined amount. Disciplined people can be sidetracked and unfocused just like anyone else, but they work to stay on-task while they practice, train, study, and learn.

These disciplined actions pay dividends over the long term. They pay dividends of fitness and health. They pay dividends of financial security. They pay dividends of expertise and skill and talent.

These disciplined actions permeate other areas of a person’s life. As you become more disciplined in one area, it is much easier, and sometimes almost automatic, that you become more disciplined in other areas of your life. When Daniel Garcia and I were recently able to break away from the crowds that seem to gather and follow him, we were able to talk in private for a few minutes. We spoke about how disciplined he has to be in other areas of his life as well.

“Man, I love talking about magic. I could sit here at this party all night long talking magic with these guys. But I have a phone call with a guy in England that’s scheduled for 8:30 tomorrow morning and I have to be awake and ready to go”. And his life is filled with these scheduled calls, lectures, talks and appearances with greater and greater frequency.

He confided in me that “I seriously sometimes need to set a timer when I get on MySpace or Facebook because I just love talking to all my peeps. Those sites let me connect with a lot of people really quickly, but I can get sucked into that real fast, too.” The more disciplined you are, the more talent you develop, the more fans you generate, the more in-demand you become, and the more disciplined you need to be. Your success is only limited by your capacity to be disciplined.

The good news is that discipline is not something you are born with. By nature we all tend to seek the path of least resistance. This is normal and usually a good thing. But we are also forward-looking beings and by imagining the future we are able to shape it as we want. Discipline is simply a matter of looking forward and thinking about tomorrow and next week and next year.

When I worked as a teacher I systematically saved 20% of my income, which was very difficult to do on a teacher’s salary. Today, the money that I saved during my 8 years as a teacher is less than 10% of my net worth but the discipline that I developed in the process of saving that money is what enabled me to accumulate the other 90% of what I own. Said another way, the discipline to save and invest was far more valuable than the money earned through the saving and investing.

In fact, I’ve come to understand that the discipline just might be the most important character trait I strive to develop since it allows for all the others to shine. A loyal spouse is a disciplined person. A prolific writer is a disciplined writer. A healthy person is a disciplined eater and mover.

And a disciplined person is not one who suffers or deprives themselves. Just the opposite is true. A disciplined person knows that the path to wealth is not an overnight journey, but a long, steady progression of steps. The path to excellence is not a week of late night jam sessions, but rather a steady progression of regular practice. The path to fitness is not losing 30 pounds in two weeks, but rather a healthy, steady progression. Slow and steady is how we gain weight and it is how we lose it. Debt creeps up on us and it takes time to beat it back down. Lethargy steals a night from us as we stare at the television, but the next day we can decide to rehearse instead.

Discipline is like a muscle or a skill. It must be practiced and exercised in order for it to develop and get stronger. The more you work toward your goals, the easier they all become. Work, not just for the goal itself, not just for the immediate benefit that will come from your success, but for who you will become in the process of attaining that goal.

You will become a person of discipline and it will reflect in all areas of your life.

Julian Getting Things Done, productivity

While everyone else is telling you that now is the time to get ready to succeed in the new year I’m going to offer my bit of contrarian advice:

This new year, plan on failing more.

Many years ago, when I wanted to become a writer, I signed up for a correspondence course from an ad I saw in the back of Writer’s Digest Magazine. One of the first lessons covered was getting over the fear of rejection. “For every magazine article you publish, you should expect to receive one hundred rejections.”

To some this might seem discouraging, but in fact the opposite is true. When you realize that failure is an intergral part of success then it is no longer something to be feared. I began to see rejection letters as a measure of forward progress. If I got one and quit then I would NEVER reach my goal. I needed to stumble and fail at least ninety-nine more times before I had any right to expect a byline.

And so I kept fearlessly submitting articles and proudly collecting rejection letters like feathers in my cap. Where some would see failure, I saw markers of forward progress. Fast forward twelve years and  I have 20 books and mor ethan 100 published magazine articles. I no longer collect (nor save) rejection letters, but neither do they get me the least bit dejected.

“Failures are milestones, not tombstones.”  –Julian Franklin

I have many great plans in the works right now, some of which are sure to face hurdles and set backs, some already have. I welcome these challenges as a part of the game.

I don’t know what great ambitions you have for this year, but as you set goals, mentally prepare for the fact that you might not make them all on the first try. If, by some strange fluke you do make them all easily then you didn’t set high enough goals to begin with. Push yourself this year and then forgive yourself when success is not simple and easy.

If the stock market doesn’t cooperate with your investment goals, don’t give up. Have you been getting discouraged showing your business plan to prospective downline memebers because no one seems interested? Good! That’s a sign of forward progress. It’s much better than sitting at home not showing the plan because of a fear of rejection. Been going to the gym and not seeing the results you want? Keep going! Has the economy affected your business? Are sales down? Are you feeling forced to try new things in order keep up? Fantastic!

This year, instead of paring down your resolutions to one or two really important ones, I suggest you pile your plate high with all manner of goals, dreams, resolutions and promises. Dream as big as you can, gather lots of intermediate goals and then plow into them head first. If you want to succeed more in 2010 than you did in 2009 then you are going to have to accept more failure. The only way to fail more is to try more.

Thomas J. Watson, Sr., the president of IBM from 1914 - 1956 and the man who propelled the company to the incredible success that it became and still is was quoted as saying “If you want to increase your success rate, double your failure rate.”

“If you want to increase your success rate, double your failure rate.”  –Thomas J. Watson, Sr.

Don’t get too comfortable with failure, but for goodness sakes don’t avoid it! The sign of a great achiever is a long list of past failures. Get out there and start failing!

Julian Embracing Fear, Failure, Goal Setting, Success