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Branding & Re-Branding

April 15th, 2009

Last month I wrote about taking advantage of changes and economic turbulence as an opportunity to further entrench with your client base. I promised to share with you specifics including ways that my business is currently changing.

Here’s the low down on what I’m doing right now. Over the past several years I’ve really enjoyed sharing what I’ve done in my production company. We’ve experienced incredible success writing, producing, and delivering school assembly programs and motivational reading programs to schools and public libraries all over Texas.

I’ve hired several qualified presenters who now work for me and we stay very busy serving our little part of Texas.

I’ve also taught our system to several performers who are replicating similar success in their parts of the country and it is really satisfying to see that growth.

So, while I continue to manage the production company I have also grown the side of my business that relates to speaking and providing information to business owners. From the annual workshops I held each January for the past several years, to the various events around the country where I have been invited to speak. I really enjoy seeing the powerful effect that these sorts of events can have on people. I know that I’ve been to many events that have changed my life and it is exciting to be able to be a part of these events from the other side of the stage.

So, two things I want to share in this entry and then I’ll wrap up:

1) Branding yourself can be a very powerful tool. It is important and powerful part of marketing. It is also a very interesting process to have to re-define your brand. But I can tell you that it is easier to re-define your brand than to create one from scratch.

It was much easier for VanHalen to become “Van Hagar” (for better or worse) than it was for them to establish the initial name recognition. As “Julian Franklin Productions” becomes “Library Rat” it has been a surprisingly smooth transition.


2) If you’ve never seen or heard me speak before, here’s a short (3 minute) video clip of a part of a keynote I gave in early March, 2009.

Branding, Marketing