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Archive for March, 2010

The Value of Deadlines

March 15th, 2010

For some reason I never seem to get my taxes done early. I get them done and I get them done on time, but I never seem to do them early.

It seems easy enough. I have it all on the computer. I just select “Tax Report” and print. Then I give it to my accountant. It’s easy. But I never do it until the deadline approaches.

Most people are this way. Deadlines prompt us to avoid postponing the things we need to get done. Life if full of actions to take, opportunities to capitalize on, and things begging for our attention. We have to prioritize and one of the ways we do that is to deal with the most urgent things first.

Deadlines and expiration dates create urgency. I’ve even imposed artificial deadlines for myself in an effort to keep myself motivated on a task, but I’ve found that legitimate deadlines are far more effective.

For example, I’m helping to coordinate an amazing event this fall where superstar speaker Garrison Wynn will be revealing how he earns seven figures every year as a professional speaker and how he has helped lots of regular men and women to do the same thing. The event is going to be lots of fun and will obviously change some lives. We’ve already sold far more seats than we expected for an even this far out but I’ve also had dozens of people call me to tell me they were coming, but they still haven’t registered.

Well, guess what? There is a deadline approaching! It was scheduled for today but I realized this is the week of spring break, so I pushed back as far as I could, but this is a legitimate deadline, not something I have control over.

You will still be able to register after this week, so don’t panic if you miss this deadline, but by registering now you can pay out over six equal monthly installments which makes it quite affordable. After this week we are less than six months from the event and so we obviously can’t offer the six month pay option, but you’ll still be able to attend until all the seats are sold.

As we get closer there will be other deadlines and when they approach I expect that it will prompt more people to take action. Some people feel like deadlines are a form of manipulation, but our purpose in life is to accomplish our goals, whatever goals you have set for yourself. If you find ways to inspire yourself or can be around others who keep you motivated to achieve more, there is nothing wrong with this.

You can use deadlines in your own business if you think about it. Coupons usually have expiation dates just to keep people from putting things off. The idea is to push yourself (or your customers) to take action.

Don’t allow yourself to put off things that you know are going to benefit you. If you are interested in learning how the speaking business works and how you can join in on making a good living doing something you love and making a real difference in the lives of your audiences, check out http://TheRealTruthAboutSpeaking.com

Next week we will be posting a list of some of the bonuses we have lined up for everyone who attends including some amazing assessment tools to help you discover the hidden talents and insights you currently posses that others are willing to pay big dollars to hear you share. And every one of you has these insights.

Visit http://TheRealTruthAboutSpeaking.com right now to learn more.

Getting Things Done, Goal Setting, Marketing, productivity

Reinvention?

March 5th, 2010

How often do you hear someone talk about “reinventing themselves”? That seems to be such a common phrase as to almost be considered clich√©, but the fact is that in this fast-paced, constantly-shifting world we live in, where the internet and communications technology has sped things up to incredible levels, the need to constantly innovate and reinvent oneself has become one of the more valuable skills you can develop.

So, I thought I would share the pattern that I’ve seen among people who consistently and successfully reinvent themselves, their careers, and their companies. It seems that these shifts in direction seem to fall into one of four basic categories, which I have labeled: Complete Redesign, Lateral Reinvention, Vertical Ascension, and Experience Integration.

By understanding these patterns you should be able to better understand the process and exactly how you can use it to continually grow and improve your market position, no matter how big or small your current business model. At the end I’ll share with you how I’ve used these ideas to create http://therealtruthaboutspeaking.com and what it might mean for you if you choose to reinvent yourself as a high-paid speaker.

Complete Redesign is easily recognized in the recent college grad who is moving from student to either employee or entrepreneur. However others frequently find themselves in a position of complete redesign. The internet can quickly change entire industries. Travel agents used to exist in retail locations all over the place but their entire existence was redesigned for them when information became readily available to anyone with an internet connection.

As industries shift, as employees are laid off, as laws are enacted, many people find themselves in a position where they are forced to completely redesign who they are and what they contribute if they hope to stay competitive.

This is a tough position, but for many it can be very liberating to start with a completely blank canvas upon which to paint your vision of who you are and where you are going.

Lateral Reinvention is a more common method of reinvention that involves a shift from one aspect of what you currently do into an other, similar aspect of the same thing. When Mark Walberg went from rap singer “Marky Mark” into being a serious actor it might have seemed like a complete reinvention, but Walberg contends that entertainment is entertainment. Will Smith followed a similar path and seems to agree as do many of the stand up comedians who have successfully moved into acting.

Other examples of lateral reinvention include actors who become directors (Jodi Foster, Clint Eastwood, Ron Howard, etc), magicians who become high paid professional speakers (Giovanni, Shep Hyken, etc), and employees who (usually after getting laid off) become high-paid consultants to the same companies that used to employ them.

Vertical Ascension is the most difficult to recognize, but the most widely celebrated. The reason it is difficult to recognize is because it is an upward climb within the same field and so there is always the skeptic who contends it is not reinvention at all.

Madonna has done a fabulous job of staying relevant over her 30+ year career by constantly reinventing who she is and what she does, but all within the framework of being an edgy vocalist. Similarly, Steven Jobs has been able to consistently push Apple as an innovator of technology though the technology is constantly shifting and expanding.

Experience Integration is simply blending two or more previous fields of experience into a new endeavor. For years I worked as a teacher and all my life I’ve been a magician so it seems obvious (in retrospect at least) that I would be successful creating entertaining school assembly programs. In fact, the company I created in 2002 offering educational assembly programs has been my most successful endeavor to date just by strategically melding these two fields of experience.

What method are you going to use to create a leap to the next level in your personal and professional development? If you aren’t yet sure, I suggest you consider joining us this August in Houston for a life-changing event.

Garrison Wynn, one of the country’s top speakers is holding a very limited, small-group event sharing the real truth about the speaking business and what it takes to make sure you are able to earn the high fees you are worth. Whether you’ve been speaking for years or aren’t yet sure what you will be speaking on, Garrison will help you pinpoint your unique skill and experiences and then show you exactly how to exploit them for maximum pay-off.

All the details can be found at:

www.TheRealTruthAboutSpeaking.com

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