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Image of Promotional Prest. Book


Promotional Prestidigitation   This is a book on different ways to magically hand out your contact information.  This is a great book for restaurant magicians as it teaches dozens of simple ways to leave your audience with your contact information WITHOUT having to do business card tricks.  There are still a few good business card effects so it makes a valuable resource for salesmen, business professionals, and trade show workers, too.  This book was written for those with an understanding of magic.

8.5" X 5.5"  Staple bound.

$10.00

  More Shows, More Money
More Shows, More Money  by C.J. Johnson.  I am pretty stingy when it comes to endorsing someone else's product, but this is one that I completely and unabashedly stand behind. This huge thick book (over 150 pages) was one of the most instrumental books in my career as a professional magician. I bought it almost ten years ago and have read it from cover to cover almost ten times. Every time I read it, I find another idea that I implement and immediately make MORE money. It is the best value in marketing advice I've ever found and is a steal at what C.J. sells it for.

Whether you do birthday parties, corporate trade shows, evening banquets, or anything in between, this book is filled with real-world, solid advice. There are so many great, timeless ideas that have been road tested by the top performers in our industry. When C.J. did school shows, he was the number one school show guy in Texas. When he moved to the college curcuit with a hypnotism show he quickly became the top in the industry. He is now branching out into other venues and is blazing new ground there. Find out what makes everything that C.J. touches turn to gold. This book will let you inside the mind of one of the top marketers in magic.


$65.00 for printed book          $50.00 for PDF Download with NO SHIPPING!

 



 
Look Twice Advertising

by Julian Franklin

(C) 2007
  Creative Advertising (Print Lecture Notes and Audio CD of live KIDabra Lecture)

The audio CD runs about an hour and ten minutes. It was presented live at KIDabra 2007 on Marketing Day. I am a firm believer that you should attend live events. There is a power in live events that simply can't be replicated through your car's CD system speakers. However, I also know that circumstances don't always allow us to attend every meeting, conference, convention, workshop, and lecture that we would like and I am a BIG fan of audio programs as a supplimental method of learning and retaining information.

The Lecture notes that accompany this lecture are over 60 pages long. Each 8.5" X 11" page is full color, single spaced, with real margins (not the 1.5" margins some use to bulk up their page count). Several of the pages are printed on specialty paper because that is one of the concepts covered in the program. I wanted you to be able to see and even FEEL the exact texture I was writing and talking about. There are lots of full-color photos throughout the book to display creative advertising methods from brilliant minds like Dan Kennedy, Steve Taylor, Greg Zelnik, and a few of my own as well.

  • There are five problems with traditional advertising, all of which are analyzed, addressed, and overcome using Creative Advertising.
  • Learn what makes an ad effective.
  • Find out exactly how to analyze the effectiveness of a Creative Advertising campaign.
  • Learn the eight reasons why Creative Advertising is more effective than traditional advertising.
  • Learn formulas for calculating the return rate you need in order to justify any increased cost the Creative Advertising might incurr.
  • More importantly, learn to develop a Creative Advertising campaign that costs the same as (or even LESS THAN) a more traditional campaign.

Filled with loads of case studies, real world examples, and proven campaigns, this book is worth it's weight in gold.


Live Lecture on CD PLUS the Full-color Lecture Notes: $45


Full Color 62 page Lecture Notes with full-color marketing examples: $30


Live Lecture on CD: $25         $20 for Instant MP3 Download of Live Lecture with NO SHIPPING!

Marketing for Magicians
How to Double Your School Show Income

If you have ever wanted to enter the school show market or to grow your current school show business, this book will teach you one sure-fire way to do it. You'll learn:
  • ONE WORD to add to your marketing materials that will immediately justify a 25% - 100% increase in your fee
  • ONE WORD to add to your marketing materials that will magnetically attract buyers to you
  • How to Sell Product at schools and libraries so that you can DOUBLE your fee with almost NO extra work on your part
Bottom line:  1) Double the number of bookings you are currently getting.  2) Double the fee you are currently charging and then 3) double that again using product sales in an ethical way that leaves everyone happy.

8.5" X 5.5"

$20.00
 Ben Franklin's "The Way to Wealth"
The Way to Wealth by Benjamin Franklin

Benjamin Franklin has become synonamous with prudent and steady accumulation of wealth.  Franklin regularly preached (and practiced) systematic savings and modest spending as a sure way to dramatically increase wealth over the long term.

His quotes and sayings on money and investment are now as commonplace as they are true.  Millions of people around the world have accumulated great fortunes from following the advice given by Franklin.  This is one of his more widely touted works and it can be yours for a price that would make Ben proud!

$5.00

 
Compact Disk

For More Information on any Audio Program click HERE
Dream Mapping: A Guide to Creating Your Dreams (43 minutes).

This recording goes into detail about the goal setting process. All the great motivational speakers and productivity experts agree on the incredible power of goal setting. Learn all the systems that make it work for YOU. When goal setting is done right, it becomes one of the most powerful success tools available.

$15.00 CD          Instant MP3 Download just $12 with NO SHIPPING!

The Business of Magic - 6 disk Set.
These disks can be purchased individually below, or as a set of five at a discount. Individually the CDs are $15 each with a set of five having a retail value of $75. But you pay just $59. That's a savings of over 20%!

The Business of Magic, 6 disk set, years 1-6
$72.00 CD Set         Instant MP3 Downloads just $59.00! (total savings of 33%!)
 
The Business of Magic, Year 1 (1 hour, 16 minutes)
$15.00 CD     Instant MP3 Download just $12.00!

The Business of Magic, Year 2 (1 hour, 20 minutes)
$15.00 CD     Instant MP3 Download just $12.00!

The Business of Magic, Year 3 (1 hour, 20 minutes)
$15.00 CD     Instant MP3 Download just $12.00!

The Business of Magic, Year 4 (1 hour, 20 minutes)
$15.00 CD     Instant MP3 Download just $12.00!

The Business of Magic, Year 5 (1 hour, 20 minutes)
$15.00 CD     Instant MP3 Download just $12.00!

The Business of Magic, Year 6 (1 hour, 17 minutes)
$15.00 CD      Instant MP3 Download just $12.00!




KIDabra Logo

The Julian Franklin KIDabra Lectures. I am a big believer in the value of audio programs, but I am also the first to admit that listening to CDs (or MP3s, or cassettes, or whatever) has a very slim value compared to actually attending a live event. We are professional performers and I think we will all agree that our audiences would be ripped off if they had to watch a video of our show instead of attending a live performance. When it comes to educational and motivational programs this is even more true.

However, the reality is that sometimes we simply can't attend. Maybe we didn't even know about the event when it first happened! If that's the case, then here is your chance to retroactively attend (or hopefully  re-live) the original presentation of these live lectures delivered at the KIDabra conference since 2004.

Each lecture can be purchased individually, or you can buy the set of four, in a collector sleeve at a phenomenal discount.
Retail value of $95, pay just $74 (you save almost 25% and no travel or hotel costs!!)
$74.00 CD Set       $59 for Instant MP3 Downloads with NO SHIPPING!

Giving Clients What They REALLY Want! Lecture (1 hour)
$25.00 for CD       $20 for Instant MP3 Download with NO SHIPPING!

"What is Educational Significance?" Lecture (1 hour, 18 minutes)
$25.00 for CD       $20 for Instant MP3 Download with NO SHIPPING!
 
Stimulating Word of Mouth Marketing Lecture (1 hour, 5 minutes)
$25.00 for CD       $20 for Instant MP3 Download with NO SHIPPING!

Behavior Management for Children's Entertainers Lecture (42 minutes)
$20.00 for CD       $15 for Instant MP3 Download with NO SHIPPING!


NEW! Explosive Productivity Lecture
This lecture was given in November of 2008 at the very first "Eric Paul Super Conference". One of the very last lectures of the event, this talk was developed to help everyone get the most out of all the amazing information delivered at the conference. Why is there so often a disconnect between goal SETTING and goal GETTING? If you've ever had a goal on your radar for more than a few years but just can't seem to grab it; if you've ever bought a program or system but didn't implement it; if you've ever started an exercize program but quit; if you've ever done something that seemed to take your farther from your goals rather than closer and not understood why -- this talk will not only fill you in on WHY these things happen, but will detail specific steps to correct things in the future.

$25.00 for CD
$20.00 for Instant MP3 Download with NO SHIPPING


Eric Paul Interviews Julian Franklin
In this interview, recorded in the Spring of 2008, Eric and Julian talk at length about the importance of finding a niche. The conversation goes into depth about how to find a niche and then exactly how to position yourself to capitalize on that niche. The entire conversation stems from the initial question about creating a Unique Selling Proposition, or USP. If you've ever wondered about your own USP or contemplated how or why to create one, this interview will make the process quite understandable.

$20.00 for CD
$15 for Instant MP3 Download with NO SHIPPING!


Jack Turk Interviews Julian Franklin
Recorded in the summer of 2008, Jack and Julian discuss the ins and outs of word of mouth marketing. Marketers have long contended that Word of Mouth (WOM) is the best advertising that you can't buy. But there are way to affect the behavior of your customers and clients in a way that you CAN stimulate WOM and in many cases you can actually CONTROL the WOM message. Because you are dealing with psychological principles, there are important subtleties, but once you understand how to craft the right message and deliver it in the right way within the right context, your advertising expenses will drop while your sales steadily climb.

$20.00 for CD
$15.00 for Instant MP3 Download with NO SHIPPING!
 
   
The So-Called Guru Campaign
In April of 2007 Julian Franklin and several of his friends decided to organize an elaborate April Fool's Day Hoax. It all started with a full-page ad in a magic trade journal, and escalated to a "retaliation" ad (also full-page, in the same journal) then expanded into web sites, "hi-jacked" PDF files, recorded phone calls that were burned to CD, and lectures that were supposedly recorded illegally and then distributed across the country.

It was a pretty involved way to let people know about an annual workshop Julian hosted from 2005 - 2009, but it seemed to have worked on some level (though not nearly as effectively as everyone involved had hoped). If you were ever curious about the annual workshop held in Houston each January, but never got to attend, here's your chance to find out what happened at this $2,500 event. It's also an education in creative marketing just to see the work that went into this project!

We've compiled all the information from this campaing into a single package. You get almost 3 solid hours of information on audio CDs that includes actual recordings made at the 2007 Business Building Workshop as well as interviews of some of the attendees, phone calls, and the disguised voice of the narrator who acted as the fall-guy for the whole thing. It is hilarious at times, but always informative.

The CDs are bound in a collector case that includes actual copies of the full-page ads that ran (the original ad on the front cover, the "response" ad on the back) so you can experience the whole thing.

All this for less than dinner and a movie!

  $37.00 for CDs      
  $29.00 for Instant MP3 Downloads with NO SHIPPING!

     Compact Disk

For More Information on any Audio Program click HERE 
CD Program Collection (1 copy of each of the above CDs - 15 CDs total)
Includes:
  • Dream Mapping
  • Business of Magic 1, 2, 3, 4, 5 & 6 (6 CDs)
  • Giving Clients What They Really Want (Live)
  • What is Educational Significance? (Live)
  • Stimulating Word of Mouth Marketing (Live)
  • Behavior Management for Entertainers (Live)
  • Explosive Productivity Lecture (Live)
  • Eric Paul Interview (Interview)
  • Jack Turn Interview (Interview)
  • So Called Guru Campaign (Mixed: Studio, Live, & Interview) (2 CDs)

Retail value of  $302, pay just $172 (you save over 41%!)

 $172.00 for 16 CDs
 $149.00 for Instant MP3 Downloads - Save 50% off retail and pay NO SHIPPING!

 Dean Hankey Complete System
Abra-KID-Abra Magic And Activity Book

Dean Hankey does it again. THE guru of marketing magic, Dean Hankey has truly "Been There, and Done That" when it comes to making money performing magic. This one is a MUST-HAVE for those new to instant author kits.
  • Full Format (8.5" X 11"), Full Color, Customizable Covers for your own instant author profit making system!
  • 100% Fully Licensed and Royalty FREE Re-print Rights!
  • Fourteen full pages of killer designs that will impress you beyond belief and make you impressive amount of money!
  • Individual files so that you can arrange the book in any fashion you like for maximum profitability!
  • Totally customizable Standing Border that you can use to make the book completely yours and unique complete with your special offers and contact information!
  • An incredible, no-nonsense report that reveals how I've made literally truck-loads of cash in so many ways your head will spin right off your shoulders! (This ONE strategy alone can make you a FULL-TIME income!)
  • A 100% FREE BONUS, that "all by itself" has made me many-times MORE money than the entire license investment itself!
  • How you can make thousands of dollars BEFORE you spend a penny in printing!
  • How to get your "Abra-KID-abra!"© books printed for FREE! (...and still make money!)
  • How to make thousands of dollars with "Abra-KID-abra!"© and NEVER have to print, distribute or sell a single copy yourself! (…but you CAN make more money EXTRA when you do!)
  • How to turn you "Abra-KID-abra!"© profit making system into a completely different, additional money making income stream that has produced piles of free cash out of nowhere instantly! Also positions YOU as the ONLY, "Go-To EXPERT" in your area!

$197.00

  Tim Sonefelt's Instant Author Kit
Top Secret Magic and Activity Book  by YOU! (Instant Author Kit)

Tim Sonefelt has done all the work of writing a children's magic book, and he's even included artwork and put it all together in a very professional package.  All you have to do is insert your name as the author, print a master copy from the PDF files you get, and take it all (along with the included reprint license) to your printer.

You could have books to sell or include as premiums within 12 hours of receiving this kit.

These make great add-ons to include or even use instead of birthday party gift bags.  They also sell well at scouting events, churches, and other venues as a back of room item.

$125

  CJ Johnson's Instant Author Kit
Amazing Magical Secrets for Kids  by YOU!  (Instant Author Kit)

CJ's instant author kit has made hundreds of magicians thousands of dollars each.  These books have been sold by their various "authors" in venues such as schools, churches, libraries, company picnics, fund raisers, fairs, scout banquets, flea markets, and many other arenas.  You income is limited only by your imagination.

This author kit has a proven track record of generating steady and consistant Back of Room sales for its active owners.  If you are serious about growing your business and generating additional revenue streams, CJs book is a proven winner.

$125 for PDF on CD-ROM to be packaged and shipped to you
$100 for PDF download. You could have books in your hand, ready to sell within a few hours from RIGHT NOW!
 
Business Building Newsletter - Early Back Issues

Several years worth of my monthly and often twice-a-month newsletters. Lots of great business advice, plus the occasional sales pitch. Of course the observant student will learn as much from the sales pitches as from the more traditional content! This used to be available as a printed book and sold for $20. We sold out and decided not to reprint. It is available ONLY as a PDF download.

$10.00 for Instant PDF download with NO SHIPPING!


Business Building Blog - Early Back Issues

There was a time when I started doing my Business Building Blog in addition to my monthly newsletter (which was in addition to my monthly magazine column!). I've since combined the newsletter and blog but for those who want to access some of the early postings this is a fun way to do so. At one time we offered this as a printed manual and in fact, on the introductory page I talk about how there are links that you can't access with the print copy and pictures that would be color that when printed are B&W.

Well, none of that is a problem with the PDF version! All the links still work and the pictures are reproduced in full-color. Combine that with a price that is HALF what it was in print form, ZERO shipping costs, ZERO delivery wait time, and the peace of mind that comes from knowing there is a ZERO carbon footprint in the creation and distribution of this digital product and might be tempted to buy two of them!

$10.00 for Instant PDF download with NO SHIPPING!

 
Creating
Educationally
Significant
Programs


Crayon Book
Creating Educationally Significant Programs

In this program (which includes 2 audio CDs and a printed manual) you’ll learn:
  • The difference between “educational” and “educationally significant” (subtle in syntax, MAJOR in educational impact and fee structure!)
  • Why some performers charge three times as much and have a waiting list and others can’t get work to pay the bills (it ISN’T necessarily their performance skills or their marketing!  Hint: it has to do with the point above)
  • How you can increase your value to the schools and increase your fee accordingly
  • Practical examples of real performance pieces that work and which ones you should avoid like the plague!
  • The advice that 90% of the “experts” are shovel feeding you and you should NOT follow!

Get the real work right here, from someone who doesn’t talk from the sidelines.  Julian performs educational programs for schools 100-120 school days per year (at up 5 shows per day, that usually equates to 350+ paid school performances each year), plus another 100 or so educational library shows during the summer.  In this program he tips one of his biggest, most lucrative secrets: The Secret of Educational Significance.



$79.00 for 2 CDs and Printed Manual
$65.00 for Instant MP3 & PDF Download with NO SHIPPING!
 
 Viral Marketing

Viral Marketing Logo
Viral Marketing: A Systematic Way to Implement a Word of Mouth Campaign

This marketing program includes 6 CDs and a printed guidebook specifically created for performers who are interested in radically changing the way they market themselves.  We know word of mouth is the most powerful form of marketing (as well as being the cheapest), but until now, there simply wasn't a systematic way to CONTROL what other people said about us and how often they said it.

Now all that has changed.

This program takes Word of Mouth to a whole new level.  Learn to create a buying frenzy for your services that has people frantic to hire you and thus much less price sensitive.

$149.00 for 6 CDs and Printed Manual
$129.00 for Instant MP3 & PDF Download with NO SHIPPING!


  
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